Tonight 22nd February 2012

we are celebrating the 50th Anniversary

of the Maison Courrèges!

Corso Como 10, 20154 Milan, Italy

www.10corsocomo.com

 Beginnings, endings and continuings – all have been a part of this week happening far away and close to home here in 10 Corso Como.  A new installation of Kris Ruhs is being placed outside here in Milano and here, inside Milano

I have been most focused on the continuings of my great friendship with the Newtons.

10 Corso Como
CU@10CC
Thursday 23rd February 2012

10 Corso Como
CU@10CC
Thursday 23rd February 2012

 It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

 On Thursday 16th February

CU@10CC with Natasha Slater and DJ Fabiano Valli

at 10 Corso Como Cafè

Alice Springs
People

Opening Saturday 18^th February 2012

from 3.00 pm to 8.00 pm

Cocktails

On show from 19^th February to 22^nd April 2012

This exhibition is produced by the Helmut Newton Foundation

Galleria Carla Sozzani
Corso Como 10 – 20154 Milano, Italia
www.galleriacarlasozzani.org

World cat day is a day for greetings, cards, wishes, poems, quotes!

Cat’s quote:
Now I lay me down to sleep
The kingsize bed is soft and deep
No one disturbs me or dares to intrude
Till morning comes and I want food.

Situated outside the front entrance of 10 Corso Como, another in a series of installations by the American artist Kris Ruhs

Opening Saturday 18th February

On show from 19th February to 22nd April 2012

10 Corso Como
CU@10CC
Thursday 16th February 2012

 It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

World cat day is celebrated on February 17th.
It is a day for greetings, cards, wishes, poems, quotes!
Cat’s quote:
Now I lay me down to sleep
The kingsize bed is soft and deep
No one disturbi me or dares to intrude
Till morning comes and I want food.

10 Corso Como-Comme des Garçons celebrate the 10th Anniversary.

In March 2002 Rei Kawakubo and Carla Sozzani created

10 Corso Como-Comme des Garçons, anticipating the advent of cobranding projects around the world. Bringing together art, fashion and design

in the three floors of the Aoyama building, they introduced Tokyo

to a fresh and innovative concept of retail.

Now that the pioneering cobranding 10 Corso Como-Comme des Garçons

has reached its maturity, 10 Corso Como starting March 2012

will present its own brand in the new home with Comme des Garçons

at Ginza DSMG new store.

All the 10 Corso Como-Comme des Garçons staff invite today

their visitors and customers who have faithfully followed their growth during these

10 years to drinks and special service for the last day

that the Aoyama 10 Corso Como-Comme des Garçons store is open.

Enjoy your Valentine’s Day

with 10 Corso Como gift ideas.

10 Corso Como
Corso Como 10, 20154 Milan, Italy
www.10corsocomo.com

“Courrèges revolution“

On the occasion of the 50th Anniversary of the Maison Courrèges
the 10 Corso Como Gallery Shop presents dresses, bags and
iconic products representative of the Courrèges style
and two exclusive pieces 10 Corso Como – Courrèges.

From Saturday 11th February 2011 to Sunday 22nd April 2012

10 Corso Como
Corso Como 10 – 20154 Milano
press@10corsocomo.com
www.10corsocomo.com

In the midst of my work I realized that this week has been one of nostalgia.

Reflecting on the past can bring on a bit of melancholy but it also fires

the re-emergence of aesthetics and this week surely we have seen that.

Introducing here Maison Courreges, the beautiful Whitman poem that Oliviero Toscani read to honor Elio Fiorucci and of course the sad news today

of the legend Whitney Houston.

“Courrèges revolution“

On the occasion of the 50th Anniversary of the Maison Courrèges
the 10 Corso Como Gallery Shop presents dresses, bags and
iconic products representative of the Courrèges style
and two exclusive pieces 10 Corso Como – Courrèges.

From Saturday 11th February 2011 to Sunday 22nd April 2012

10 Corso Como
Corso Como 10 – 20154 Milano
press@10corsocomo.com
www.10corsocomo.com

10 Corso Como
CU@10CC
Thursday 16th February 2012

 It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

 On Thursday 9nd February with Natasha Slater and DJ Fabiano Valli

10 Corso Como
CU@10CC
Thursday 9th February 2012

 It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

 On Thursday 2nd February with Natasha Slater and DJ Fabiano Valli

This week everything seems white.

Always a fascinating color.

It is both sharp and yet has no edge. From the snows this week in Milano that
added magic to nature, the new designs of Tom Dixon in marble and the
solo exhibit of Paolo Roversi in London , the soft luminescence of
white moves over the days this week carrying us into

the whitest February in 27 years.

A  walk through the snowy 10 Corso Como garden 

It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

 Thursday 2nd February  from 7 pm on.

 See you there -   CU@10CC

10 Corso Como
CU@10CC
Thursday 2nd February 2012

It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7 pm on 10 pm.

 See you there -   CU@10CC

Roman or Parisian? I am happily spending much time in Paris these days working on so many different projects and enjoying the most beautiful city in the world…

so the chance to go to Rome this week where I am not very often is a surprise gift to me. Curious as always. I think of Paris as a city of great beauty but Rome has a magnificence that every time I am there it takes my breath. Both have rivers running through them, both have great art and culture; both are romantic. I wonder which is the most beautiful…Paris or Rome…

10 Corso Como
CU@10CC
Thursday 2nd February 2012

 It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

Third event CU@10CC at 10 Corso Como Cafè

with Natasha Slater and DJ Fabiano Valli

 PRESENTATION OF THE BOOK

L’ARCHITETTURA DELLA CITTA’

by Aldo Rossi

Edizioni Quodlibet

Attending the event:

 Architect  Peter Eisenman

Edizioni Quodlibet  Manuel Orazi

SUPERSALDI

From Wednesday 25th to Sunday 29th January 2012

10 Corso Como Outlet

Via Tazzoli 3

20154 Milano – tel. 02 29015130

PRESENTATION OF THE BOOK

L’ARCHITETTURA DELLA CITTA’

by Aldo Rossi

Edizioni Quodlibet

Attending the event:

 Architect  Peter Eisenman

Editor in chief of “Abitare” magazine  Mario Piazza

Edizioni Quodlibet  Manuel Orazi

Thursday 26th January 2012

from 6 pm

 Libreria Galleria Carla Sozzani

Corso Como 10 – 20154 Milano, Italia

Tel. +39 02 653531

www.galleriacarlasozzani.org

10 Corso Como
CU@10CC
Thursday 26th January 2012

It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

Second event CU@10CC at 10 Corso Como Cafè

with Natasha Slater and DJ Fabiano Valli

10 Corso Como
CU@10CC
Thursday 19th January 2012

It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening from 7pm on.

 See you there -   CU@10CC

 This week preparations planned in 2011 are now starting to grow in earnest in 2012 as we see another new fashion season approaching. Milano is hosting Men’s Fashion Week and many visitors are in the city these days. It is always interesting to see Milano with foreign eyes and appreciate this city and its treasures again. I have never understood why because there is great business to do here in Milano, many don’t even try to know or understand the magic of our past and present, so here are some of my favorites.

From Saturday 14th to Tuesday 17th January

during MODA UOMO 10 Corso Como is open

from 10.30 a.m. to 9 p.m.

10 Corso Como
Corso Como 10, 20154 Milan, Italy
www.10corsocomo.com

First event CU@10CC at 10 Corso Como Cafè

with Natasha Slater and DJ Fabiano Valli

As winter’s weather brings slow evenings, I am thinking that changes begin with each of us. I wish I could see the changes that will come and what 10 Corso Como will prepare to welcome them. With all the new talents in photography, fashion and design to keep an eye on this year it is a gift to work at what I truly enjoy.

10 Corso Como
A New Year…New Beginnings…And a brand new project !
We call it CU@10CC.  

It means cocktails, a DJ, and tapas style dining from our special menu

with our friend Natasha Slater.

 At 10 Corso Como Café

every Thursday evening starting January 12th.

 See you there -   CU@10CC

Happy New Year from 10 Corso Como!

The best things we do in life are made with love. For the New Year, more love of the challenge to create, to explore, to pioneer and to question. Everything must come from the heart- this love sparks life for me for the New Year.

FALL/WINTER 2011 SALES
From Thursday 5th January 2012

www.10corsocomo.com

Merry Christmas at 10 Corso Como!

Corso Como 10, 20154 Milan, Italy

www.10corsocomo.com

I am between desks flying home for Christmas. Feeling like this so high in the sky – on this bridge between the past and future – I cannot help but be grateful for the family and friends I share this magical day with. Christmas is about community, people coming together and helping each other. A special celebration of giving and sharing. A moment when we think and dream all the joy filled wishes for their health, prosperity and safety. Christmas is really a time of wonder. Merry Christmas to you all.

 I have spent almost the whole week at 10 Corso Como sharing in all the Christmas excitement wrapping all the boxes, tying all the bows, packing all the presents.
The store and bookshop, garden and restaurant humming with activity.

An invitation to spoil ourselves and our loved ones…

“An invitation to collecting photography” is a selection of images by outstanding photographers dedicated to photography lovers and collectors. Among others Marilyn Monroe photographed by Bert Stern and Philippe Halsman; the Beatles by Harry Benson; Jack Nicholson and Robert De Niro by Douglas Kirkland.

Merry Christmas at 10 Corso Como Bookshop with a selection of fine art prints and limited edition books

Today we are flying back to Milano over the winter landscapes and my mind goes to one of the old Dutch masters who painted only winter landscapes.

Hendrick Avercamp born in Amersterdam in the XVII century painted so many fairy tale winter scenes with people ice skating on frozen canals as the ones we had just left in Groningen. It has been a week of fairy tales; a feast for the senses .

Sarah Moon gave me this great photo of an elephant as a gift  for our 20th anniversary. It is symbol of wisdom and luck. I have him on my desk today while I make future for 10 CC. It seems I am now at my desk working both night and day – even on my most peaceful Sunday. And, since Christmas is always followed by a new year, I am beginning to plan for our next year’s exhibitions, including the 50th anniversary of Courrèges. With more openings, and more travels, it should be a wonderful year. And here at 10CC I have decided to make a new little project in our café this year. It will be called CU@10CC. More to come on that later…

Christmas 2011

December special opening hours

from 10.30 am to 9 pm

Monday 19th, Tuesday 20th, Wednesday 21st,

Thursday 22nd, Friday 23rd

Corso Como 10,

20154 Milan, Italy

www.10corsocomo.com

This week I am finally sending to print my book on the first

two decades of the Galleria Carla Sozzani. I have changed my mind so many times, traveled back and forth in time through so many lives, events, emotions and all of the people that have been the fabric of this adventure here at 10 Corso Como.

Merry Christmas at 10 Corso Como Seoul!

Melissa + Gareth Pugh

Melissa and Gareth Pugh present in 10 Corso Como
their exclusive capsule collection of eco-friendly plastic flats.

Gareth Pugh will attend the presentation
DJ SET Ponystep Magazine

Friday 25th November 2011
From 6pm to 9pm

This Sunday I am sitting at the desk in the Galleria that is right next to my office.

I never grow tired of looking at these amazing photos of Edward Steichen. Last night was the opening of the show that the Galleria will host through the New Year.

On Saturday 19th November at Galleria Carla Sozzani Edward Steichen exhibition opened! On show all the works he did from 1923, when he became chief photographer for Conde Nast Publications and his work appeared regularly in Vogue and Vanity Fair.

FitFlop, the world’s first muscle–activating footwear brand,

presents in 10 Corso Como its capsule collection:

ballerinas, sneakers and clogs with the special ergonomic

“Microwobbleboard” sole, to increase stability and

to help relieve joint stress.

From 5pm to 9pm

in 10 Corso Como

www.10corsocomo.com

Edward Steichen is one of the most prolific, influential

and controversial figures in the history of photography.

He was already a famous painter and photographer when,

in 1923, he was offered to become the chief photographer for

Condé Nast’s glamorous and influential magazines Vogue and Vanity Fair, 

the most prestigious position in photography’s commercial domain.

In the 1920s and 30s, Steichen crisp, detailed, high-key style revolutionized

fashion photograph with more than one thousand subjects

starring the world’s most famous, actors, actresses, painters, athletes,

playwrights, producers, poets, journalists, dancers, singers, writers of the time.

Opening Saturday 19th November 2011

 from 3.00 pm to 8.00 pm

On show from 20th November 2011 to 12th February 2012.

Galleria Carla Sozzani

Corso Como 10, 20154 Milan, Italy

www.galleriacarlasozzani.org

Sitting in Milan now I am watching the rain and I realize how immediate our own responses are to what is in front of us.

The tragedy in Liguria almost blots out a week of great beauty for me until now.

Lorenzo Mattotti is one of the best known Italian artists,

who devoted himself to comics illustration since the late ’70s.

Venezia represents his personal vision of the city,

 a collection of drawings with different techniques.

“In my first stories I thought I was influenced by Milan,

by Bovisa, but actually, going back to Venice,

I realized that this was the source of the distortions of my spaces,

the crooked streets, the long perspectives, the bridges…”

Venezia is a limited edition book of 99 copies

with engravings numbered and signed by the artist.

Book signing

Thursday 10th November 2011

From 6 pm to 8 pm

When I sat at my desk six weeks ago and thought yes, it would be nice to share a bit of this quiet time that I use to think about so many of the wonderful people and events that have been my week, I had not really thought about how much time I spend now being away from this desk and Milano.

So here is another picture of my favorite desk – with some of the favorite things I like to see when I am here at home at 10 Corso Como – pictures of my family and Kuramata’s bright pink lucite vases are a joy to come home to.

This afternoon in Seoul I have turned a table in the café next to the patio

and the books of 10 Corso Como Cheongdam into my desk. This feels very natural

to do. I am not here often so it is a wonderful feeling to be comfortable

and at home seeing things I know and the many familiar faces.

This week it is really from several desks that I write. I will have
three desks before the week is out! Before leaving Paris this week I saw
the Kusama show. Then a quick trip home to Milano, and shop at Smile
Project, then off Kris and I go to Shanghai.

 is  now on-line the Pop Up store of 10 Corso Como Seoul,
to celebrate the 20th years Anniversary of 10 Corso Como Milano

www.10corsocomo.co.kr

I have come to realize that my desk is where my heart is.

My heart always is thinking of my family, my friends and

what makes life interesting for me and for them.

So today I share another kind of desk with you.

This is the kitchen of Azzedine Alaia where the best dinners happen.
From serious to singing, from most famous to only the Alaia team,
always the best conversations and the mood is always the same: family.
From here I can think to write about the rest of Paris I have seen this week.
And this week my first thought is for Yohji Yamamoto’s mother, 95,
so proud to see her son being awarded

Commandeur dans l’Ordre des Arts et des Lettres by the French Ministry of Culture.
To see her next to Yohji made everybody aware of the priority our families mean to us.

10 Corso Como Bookshop is pleased to present a series of limited editions from Alberto Tallone Editore of Turino.

Authors ranging from Greek Philosophers to contemporary poets Pable Neruda and Miguel Angel Asturais have been brought out

by this prestigious publishing house.

The texts are printed on pure cotton papers to last for centuries, many using original lead types based on typographic designs whose origins date back to the 18^th century.

All are set by hand following the canons of aesthetics established in the Renaissance.

Featured here at 10 Corso Como printed on Japanese and Chinese papers, a volume of 35 unpublished poems of Alda Merini entitled “Un segreto andare”.

www.talloneeditore.it

10 Corso Como – Milan

www.10corsocomo.com

Buongiorno from my favorite “desk” when I am in Paris! This is my favourite restaurant in Paris where I run as soon as I arrive: it is called 21 at 21 rue Mazarine -

the best fish by chef Paul Minchelli and a lovely place to be to write to you about what I have seen this week.

You can now book on line www.3rooms-10corsocomo.com

Opened in 2003, “3 Rooms” is an intimate hotel that offers to a weary traveler

the personal hospitality of 10 Corso Como, a true home away from home.

The three suites, all with full service amenities and each reached

by a private entrance, are furnished in homage to the vision of many

mid-20th century designers and architects from around the world. 

International Herald Tribune fashion editor Suzy Menkes speaks

with Carla Sozzani about how she created a retail concept

that blends art, fashion, music and design under one roof.

10 Corso Como and Forfex

present a book signing for

Bye for Now.

A book by Ari Marcopoulos

Monday 26th September 2011

from 7pm to 8 pm

10 Corso Como – Milan

www.10corsocomo.com

This week it seemed many airports. London Fashion Week

and 10 Corso Como collaboration with Petit Bateau,

The amazing Prada show and Thomas Tait,

the 23 years old designer with a clarity of vision that is far ahead of his age.

Ferragamo’s creationson is hosting today at 10 Corso Como one of their craftsmen.

He came from Florence to show our visitors and customers

during the whole day

how the legendary Salvatore Ferragamo crafts his unique creations.

Iconic italian brand Moon Boot

celebrates 10 Corso Como 20th Year Anniversary

with a limited edition of the legendary boot

customized with10 Corso Como 20th Anniversary all over print.

On Friday 23rd September, an exclusive cocktail party was held in 10 Corso Como

with a music dj-set curated by Radio Monte Carlo

to announce the collaboration.

Starting today, you can book on line  www.3rooms-10corsocomo.com!!

Opened in 2003, “3 Rooms” is an intimate hotel that offers to a weary traveller

the personal hospitality of 10 Corso Como, a true home away from home.

The three suites, all with full service amenities and each reached

by a private entrance, are furnished in homage to the vision of many mid-20th century designers and architects from around the world.

La Nouvelle Vague  

Starring Eva Herzigova

The encounter of two worlds, the cosy and familiar world

of the French brand Petit Bateau and

the cosmopolitan world of the Milanese concept store 10 Corso Como. 

MILAN FASHION WEEK

From 21st to 27th September

during Milan Fashion Week

10 Corso Como is open

from 10.30 a.m. to 9 p.m.

Starting this Sunday, every Sunday , Carla Sozzani shares…

Returning to my desk this afternoon to sort through the fresh  pile of  urgencies
I see that the flowers from
last week’s great parties celebrating 10 Corso Como are fading and
taking on the colors of the fall season.

As I sit here thinking on this Sunday afternoon of the many wonderful
things that have happened for me and 10 Corso Como, I have decided to
share with you this pause in my week, my Sunday afternoon.
When I started 10 Corso Como in 1991 I wanted a direct contact with
visitors and customers to share my thoughts with them on art,
photography, fashion and design in this single space, 10 Corso Como.
Now, I have another single space – this page – to share with you.

To reflect on the best of the week that has just passed and to look to the
people and events I and 10 Corso Como will be thinking about as our
future moves forward.

See you next Sunday.

10 Corso Como and Petit Bateau have joined together
to create an exclusive limited edition collection  of
marinière, t-shirts and bags.

From Tuesday 20th September 2011

at 10 Corso Como.

The nicest surprise of the 20 Years Anniversary day was this amazing

bouquet of white roses, hydrangia and ranunculus

that came from the 10 Corso Como Team.

Thank you ! Carla

On Thursday 8 September on the occasion of Vogue Fashion’s Night Out in Milan,

10 Corso Como, in collaboration with Vogue Italia,

hosted a brilliant and intense performance by  British pop singer

Sarah-Jane Morris, accompanied by the guitar of Tony Remy.

A truly special event to celebrate the 20 years of Art, Fashion

and Design excellence of 10 Corso Como.

Many prestigious guests, creative celebs and young socialites, attended the party,

including  fashion legend Azzedine Alaïa, Rick Owens ,

Franca Sozzani, Remo Ruffini,

Diego Della Valle, Dean and Dan Caten, Milan’s councilor for culture

Stefano Boeri, artist Kris Ruhs,

Francesco Micheli, Paolo Zegna, phototographer Carlo Valsecchi, Antonio Marras,

Marco e Miki Zanini, Virginia Galateri di Genola, Allegra Bossi Pucci,

Maria Sole Brivio Sforza, sociologist Francesco Morace,

Carlo Verdelli, Mario Boselli, Giampaolo e Paola Grandi, Massimiliano Finazzer Flory,

Marta Ferri e Carlo Borromeo, Kean Etro, Cesare Cunaccia.

To celebrate 10 Corso Como 20th Year Anniversary

on friday 9th september 2011, from 9 am to 9 pm,

10 Corso Como presents a live concert by Trio Albrizzi.

Trio Albrizzi : Giulio Giannelli Viscardi (flute); Giuseppe Barutti (violin);

Elisabetta Bocchese (piano)

All guests will be welcomed with sorbets, chocolates and prosecco.

10 Corso Como

Corso Como 10, 20154 Milan, Italy

www.10corsocomo.com

On Thursday 8th September 2011 10 Corso Como

celebrates the Vogue Fashion’s Night Out.

For this occasion 10 Corso Como has teamed up with BAGGU

to create a special reusable shopping bag

 with the logo “10 Corso Como 20 Years Anniversary“.

10 Corso Como special opening hours

From 10.30 am to 9 pm

10 Corso Como

Corso Como 10, 20154 Milan, Italy

www.10corsocomo.com

American artist Kris Ruhs offers a labyrinth of iron and ceramic

especially constructed to celebrate 10 Corso Como 20th Anniversary.

The labyrinth is an expression of consciously engaging the slow and natural rhytms.

The ceramics are all one of a kind that are hand made in Ruhs studio.

The pattern of iron and flowers help the eye

bring the chaotic maze of the city into harmony

The labyrinth is open from 12 am to 8 pm.

From Sunday 4th september to Saturday 1st october 2011

Carlo Valsecchi large-format photographs alternate

between precise figuration and poetic abstraction.

Although much of Carlo Valsecchi work is

within the strong tradition of the industrial landscape

developed by the German school,

the photographer has found his own expressive register.

His approach is characterized by meticulousness of composition and framing,

systematic use of natural light, large format images evocative of paintings

 and a subtle handling of color often restricted to pastel tones

or tending toward the monochromatic.

Opening Wednesday 7^th September 2011

from 5.00 pm to 9.00 pm

On show from 8^th September to 13^th November 2011

10 Corso Como 20 Years Anniversary Video

10 Corso Como
Corso Como 10, 20154 Milan, Italy
www.10corsocomo.com